When the Cherryhill, NJ location of Fashion to Figure (FTF) opened 5 years ago I was super curious. Lets face it, as a curvy or plus size gal figuring out where to shop can be exhausting. Trust me, even as a fashion stylist I get that. So when a store/brand that promises to meet my fashion needs opens its doors nearby I’m definitely going to pay them a visit.
Honestly I have to say that it wasn’t love at first “sight” with the brand 5 years ago. But as Marcus Aurelius says “Everything is in a state of metamorphosis.” That statement couldn’t be more true for Fashion To Figure. Over the past half decade everything has changed about the brand from the look of their stores to the collections to customer experience.
Everything is in a state of Metamorphosis
Recently, I was asked by the Cherryhill store director to come back in for a formal re-introduction to the brand. And I have to say not only am I excited to work with the brand but ecstatic to rock it all summer.
This time of year I’m all about rocking easy pieces and soft basics. And although I’m no longer 100% plus size I’ll always have super sized curves on both the top and bottom of my body. But shopping at FTF just made me feel sexy not “out of bounds” or uncomfortable.
Take a sneak peak at my dressing room fun with their pink selfie stick and all of my favorite looks from the brand for Summer!
For more fashion and style inspiration from Fashion To Figure and the Girls that love it, follow them on instagram @FTFSnaps
. You can also shop instagrammed looks on their website. Gone are the days of style codes and UPC numbers! When it comes to curves and community FTF gets it.